Sociocultural factors refer to the influence of social and cultural forces on individual behavior, attitudes, and values. This research area explores how societal norms, values, beliefs, and customs shape people's perceptions and actions. It examines how social structures, institutions, and interactions impact human behavior and contribute to the development of identity and social relations. Sociocultural factors are crucial in understanding various aspects of human behavior, including decision-making, health outcomes, and group dynamics. Researchers in this field often study topics such as socialization, cultural diversity, prejudice, social inequality, and cultural norms.